Who We Are

Acorn Entertainment Group was formed for the sole purpose of developing and managing the IP of the Jackalope Junction franchise.

The goal is to have a multimedia approach to the rich story and characters of Jackalope Junction – from children’s books, to animated television, licensed merchandise, and of course, the creation of the town of Jackalope Junction – a Storypark where families can come, spend a day reconnecting, make great memories, and even be part of an adventure if they want – a town about morals, values, and life lessons that celebrate being victorious over anything that gets in life’s way.

It’s hoped that creating those experiences will allow Acorn Entertainment Group to expand, by offering design and build services for other small parks – whether FEC’s or indoor mall experiences, through their own on-site fabrication and R&D shop.

It’s our pleasure and an honor to be working side by side with Klaus Paulsen and the AdventureLab team on the myriad stories that make up Jackalope Junction and ultimately will bring it to life!



The Visionary

Over 40 years in the design industry with a background in architecture, industrial design, Experience Design, filmmaking, animation, and themed entertainment design. Greg is the guy who can’t sleep at night due to always having more ideas to create amazing experiences for young and old alike.


Creative Director and Character Designer

As a professional senior creative, Scott Cook’s resume includes everything from developing learn to draw character art pools and illustrated paper engineered castles for the Walt Disney Company, to designing an award-winning Tournament of Roses parade float for Farmers Insurance. Scott’s work has been seen in feature films and commercials for over 15 years, as well as in print for over 25. He has contributed content to franchises as diverse as Star Wars to Disney Princesses, and was recently the first recipient from Disney Publishing Worldwide to have ever been given the Disney Legacy Award; the highest honor that can be given to a Disney employee for inspiring others around him to dream, create, and inspire.


Business Management

As founder of Beneficent Media, Brian Douglass has a broad understanding of digital media production, story telling expertise and broadcast communications. Brian has over 25 years experience in the broadcast and multimedia industry and possesses a strong technical knowledge of traditional broadcast media production.


Peter Ronchetti

LegoLand Ca, President- Retired

Peter Ronchetti began his role as President & General Manager of LEGOLAND® California Resort in 2009 just four years after Merlin Entertainments took ownership of LEGOLAND Parks across the globe. Ronchetti was no stranger to Merlin as he was previously the General Manger of Thorpe Park (The UK’s #1 Thrill Ride Park) for more than six years. He was born in the U.K. and he received his Bachelor of Arts in History at the University of Exeter. With 37 years of corporate management experience, Ronchetti believes in balancing leadership, teamwork and partnership as essential ingredients, having delivered sustained growth for LEGOLAND California Resort over a ten year expansion phase. He has also served as a Commissioner for Visit California and continues to serve as an Executive In Residence at CSUSM, being a volunteer coach/mentor with the College of Business Administration.

Klaus Sommer Paulsen

Head of Integrated Story Development - AdventureLab

Klaus is the Founder and CEO Creative Director of AdventureLAB. He has been working with storytelling and media for more than 30 years, and integrated marketing, digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century and recently completed a three-year term on the Themed Entertainment Association’s International Board.

Ecatarina Capatina

Digital Concept Developer AdventureLab

Ecaterina joined AdventureLAB in 2018 as a concept developer but has been associated with the company since her formal education in Digital Concept Development. She specialises in concept development, strategy and design, focusing on integrating story and experience, applying principles from integrated marketing, interaction design, and more. Ecaterina also plays a significant role in project management, focusing on the integration of disciplines and stakeholders at the relevant project stages.